What is a Blog? Basic Overview

April 7, 2009 at 7:12 pm Leave a comment

Recently, while having a conversation with a client, the word blog came up. The client needed a way to deliver specials and other important information to his customers, so I suggested a blog. The client looked at me quizzically and said, “you know, I’m not sure I know what a blog is.”

It took guts for my client to tell me I wasn’t speaking his language, and it helped me realize there may be many people that don’t yet know the purpose a blog. In fact, as far as recognition goes, it’s often difficult to know the difference between a blog and a website. In the last few years as blogs have gained popularity, blog platforms and content management systems, in many cases, have become websites.

But let’s stick to topic here. What is a blog? The word blog comes from the combining of the words “web log”. It is defined as an online journal for business or personal use.
A blog can help organize thoughts, record information, advertise, keep a journal, or even write poetry. Many large businesses have adopted blogging. Large corporations, universities, non-profits and many more are blogging to deliver important information to their client base.

Blogger (owned by Google), WordPress, Typepad and others are popular blog platforms. They are simply online sites that allow people to open a blog easily without worrying about hosting and site maintenance, etc.

A blog is typically updated regularly, organized by date, and sometimes even filed by topic. Blogs are great media platforms. As a result, their uses and functionality are growing at astounding rates.

Blogs are so popular that now some websites are even including a blog tab on their menu bar. This overcomes the duality of having a website and a separate blog site. If a visitor lands on a site they like, and it has a blog tab, the visitor can view the website, and also experience the website owners’ most recent happenings (via the blog tab) without leaving the website to go to a separate blog site. So, click that “blog” tab and now you can see how a blog can work in conjunction with a stand-alone site.

The web is continuously changing, so we here at Trende can easily predict that blogs and websites will continue to come together, merging the two platforms continuously into interactive, fresh, content rich hybrid sites that involve the end user in progressive, new ways.

Whether you’re on the web for business or personal use, you can expect to see more and more blogs – on websites, as websites or standing alone as they have since Web 1.0.


Entry filed under: Blog, Organize, Social Networking, Technology, Tips. Tags: , , , .

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